A new take on urban housing
Skyroom is a property developer with a difference. It aims to provide London's key urban workers with beautifully-designed, eco-friendly homes installed on disused flat rooftops. We created a brand identity that helped the start-up build successful relationships with key partners, taking them from idea to investment in six months
© Studio Archetype
The aesthetic was central in positioning the product. We needed to express both design and eco credentials, and establish it as a credible proposition. The stylish and minimal brand identity captures the core concept and stands out in the sector.
It was important for the identity to be flexible enough to work across all of Skyroom’s comms. We created a powerful white paper called ‘Rise Up’, which presents Skyroom’s innovative thinking around the housing problem and its solution in detail.
‘In delivering such a simple, flexible branding system, S-T have enabled us to clearly communicate complex information to a range of stakeholders, across multiple touchpoints. We look forward to continuing our work with S-T as the business grows.’