Services
Brand identity
Digital design
Digital development
Data visualisation
Making sense of AI adoption in business
Evident equips business leaders with data, research and benchmarking to accelerate their technological transformation. Ahead of the launch of Evident’s inaugural AI Index for banks, we worked closely with their founders to create the organisation’s brand identity and launch website.
GETTING TO THE POINT
Evident exists to bring transparency to the adoption of emerging technologies through its rigorous indices. We reflected this in the brand identity through converging arrows that suggest the pointing out of specific data points, alluding to the clarity Evident provides to its customers. The system elegantly enables ‘AI Index’ to be attached to the logotype and allows for future index names to follow suit.
GETTING TO THE POINT
Evident exists to bring transparency to the adoption of emerging technologies through its rigorous indices. We reflected this in the brand identity through converging arrows that suggest the pointing out of specific data points, alluding to the clarity Evident provides to its customers. The system elegantly enables ‘AI Index’ to be attached to the logotype and allows for future index names to follow suit.
GETTING TO THE POINT
Evident exists to bring transparency to the adoption of emerging technologies through its rigorous indices. We reflected this in the brand identity through converging arrows that suggest the pointing out of specific data points, alluding to the clarity Evident provides to its customers. The system elegantly enables ‘AI Index’ to be attached to the logotype and allows for future index names to follow suit.
GETTING TO THE POINT
Evident exists to bring transparency to the adoption of emerging technologies through its rigorous indices. We reflected this in the brand identity through converging arrows that suggest the pointing out of specific data points, alluding to the clarity Evident provides to its customers. The system elegantly enables ‘AI Index’ to be attached to the logotype and allows for future index names to follow suit.
GETTING TO THE POINT
Evident exists to bring transparency to the adoption of emerging technologies through its rigorous indices. We reflected this in the brand identity through converging arrows that suggest the pointing out of specific data points, alluding to the clarity Evident provides to its customers. The system elegantly enables ‘AI Index’ to be attached to the logotype and allows for future index names to follow suit.
TONAL TENSION
Setting an appropriate visual tone was vital. The identity had to feel authoritative and fresh to position Evident on the cusp of tech leadership, whilst retaining warmth and beauty for a more human appeal. To strike that balance, abstract visuals of the natural world act as a metaphor for patterns revealed in data and are combined with a rich colour palette, bold typography and a graphic pattern using the converging arrows.
TONAL TENSION
Setting an appropriate visual tone was vital. The identity had to feel authoritative and fresh to position Evident on the cusp of tech leadership, whilst retaining warmth and beauty for a more human appeal. To strike that balance, abstract visuals of the natural world act as a metaphor for patterns revealed in data and are combined with a rich colour palette, bold typography and a graphic pattern using the converging arrows.
TONAL TENSION
Setting an appropriate visual tone was vital. The identity had to feel authoritative and fresh to position Evident on the cusp of tech leadership, whilst retaining warmth and beauty for a more human appeal. To strike that balance, abstract visuals of the natural world act as a metaphor for patterns revealed in data and are combined with a rich colour palette, bold typography and a graphic pattern using the converging arrows.
TONAL TENSION
Setting an appropriate visual tone was vital. The identity had to feel authoritative and fresh to position Evident on the cusp of tech leadership, whilst retaining warmth and beauty for a more human appeal. To strike that balance, abstract visuals of the natural world act as a metaphor for patterns revealed in data and are combined with a rich colour palette, bold typography and a graphic pattern using the converging arrows.
TONAL TENSION
Setting an appropriate visual tone was vital. The identity had to feel authoritative and fresh to position Evident on the cusp of tech leadership, whilst retaining warmth and beauty for a more human appeal. To strike that balance, abstract visuals of the natural world act as a metaphor for patterns revealed in data and are combined with a rich colour palette, bold typography and a graphic pattern using the converging arrows.
‘From our very first meeting S-T’s expertise shone through - the rigorous process they outlined gave us the confidence we could create something special. They brought the perfect blend of clarity, creativity and technical nous throughout: from translating our nebulous ideas into a bold and beautiful identity to rapidly delivering our website in time for launch. They were an invaluable partner for us at a defining time for our business.’
Annabel Ayles
Co-founder, Evident
IMMERSIVE DELIVERY
With the identity established we embedded ourselves in the Evident team to rapidly create the launch website for the AI index. Our workshops enabled us to quickly prioritise their needs and understand the index data in order to effectively visualise the results. The AI Index launched at a showpiece event in central London and received global coverage from The New York Times, Bloomberg and TechCrunch.
With the identity established we embedded ourselves in the Evident team to rapidly create the launch website for the AI index. Our workshops enabled us to quickly prioritise their needs and understand the index data in order to effectively visualise the results. The AI Index launched at a showpiece event in central London and received global coverage from The New York Times, Bloomberg and TechCrunch.
With the identity established we embedded ourselves in the Evident team to rapidly create the launch website for the AI index. Our workshops enabled us to quickly prioritise their needs and understand the index data in order to effectively visualise the results. The AI Index launched at a showpiece event in central London and received global coverage from The New York Times, Bloomberg and TechCrunch.
With the identity established we embedded ourselves in the Evident team to rapidly create the launch website for the AI index. Our workshops enabled us to quickly prioritise their needs and understand the index data in order to effectively visualise the results. The AI Index launched at a showpiece event in central London and received global coverage from The New York Times, Bloomberg and TechCrunch.
With the identity established we embedded ourselves in the Evident team to rapidly create the launch website for the AI index. Our workshops enabled us to quickly prioritise their needs and understand the index data in order to effectively visualise the results. The AI Index launched at a showpiece event in central London and received global coverage from The New York Times, Bloomberg and TechCrunch.
Contact us
+44 (0)20 3581 9740
info@designbyst.com
Contact us
+44 (0)20 3581 9740
info@designbyst.com
Contact us
+44 (0)20 3581 9740
info@designbyst.com
Contact us
+44 (0)20 3581 9740
info@designbyst.com
Contact us
+44 (0)20 3581 9740
info@designbyst.com