Branding the slow news revolution

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter, raising £540,000 in one month.

Branding the slow news revolution

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter, raising £540,000 in one month.

Branding the slow news revolution

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter.

Branding the slow news revolution

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter.

Branding the slow news revolution

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

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© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.