News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter.

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter.

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter.

News has become noise – we are all overwhelmed by information. With its motto ‘slow down, wise up’, Tortoise is a newsroom offering a more reflective alternative to the established media. Initially, branding was needed to launch a crowdfunding campaign, and it became the biggest ever journalism project on Kickstarter.

Tor_Logo
Tor_Mob_2a

From workshops with the Tortoise founders, we had identified a space for the brand to own. It was vital for Tortoise to feel approachable and honest, but at the same time be a credible and highly critical voice. 

From workshops with the Tortoise founders, we had identified a space for the brand to own. It was vital for Tortoise to feel approachable and honest, but at the same time be a credible and highly critical voice. 

From workshops with the Tortoise founders, we had identified a space for the brand to own. It was vital for Tortoise to feel approachable and honest, but at the same time be a credible and highly critical voice. 

From workshops with the Tortoise founders, we had identified a space for the brand to own. It was vital for Tortoise to feel approachable and honest, but at the same time be a credible and highly critical voice. 

Tor_Box
Tor_Booklets_1

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

To chime with its discerning target audience, the design needed to be intelligent and capitalise on the characterful name. Our solution included a restrained, playful logotype, a distinctive colour palette, and typography suited to digital and print. It gave Tortoise the tools to establish a new voice in news.

Tor_Window
Tor_Doodles_01
Tor_Badges
Tor_Bag

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

‘Working with S-T is a complete pleasure. I’ve collaborated with them closely on a few projects now and I’m always so impressed with how thoughtful and thorough they are. They bring imagination, wit and a very high level of craftsmanship to every project.’ 

Jon Hill
Founding Partner, Tortoise

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© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.