Online elegance for visual storytellers

Since the 1980s, Peter Bailey has been at the forefront of the advertising industry. Their world-class artists create iconic images that tell compelling stories. In 2018, we created a new online presence for the agency to showcase exceptional creativity with effortless navigation – a website worthy of their reputation and a platform to support their future.

Online elegance for visual storytellers


Since the 1980s, Peter Bailey has been at the forefront of the advertising industry. Their world-class artists create iconic images that tell compelling stories. In 2018, we created a new online presence for the agency to showcase exceptional creativity with effortless navigation – a website worthy of their reputation and a platform to support their future.

Online elegance for visual storytellers

Since the 1980s, Peter Bailey has been at the forefront of the advertising industry. Their world-class artists create iconic images that tell compelling stories. In 2018, we created a new online presence for the agency to showcase exceptional creativity with effortless navigation – a website worthy of their reputation and a platform to support their future.

Since the 1980s, Peter Bailey has been at the forefront of the advertising industry. Their world-class artists create iconic images that tell compelling stories. In 2018, we created a new online presence for the agency to showcase exceptional creativity with effortless navigation – a website worthy of their reputation and a platform to support their future.

Online elegance for visual storytellers

Since the 1980s, Peter Bailey has been at the forefront of the advertising industry. Their world-class artists create iconic images that tell compelling stories. In 2018, we created a new online presence for the agency to showcase exceptional creativity with effortless navigation – a website worthy of their reputation and a platform to support their future.

This project was all about user experience, so we began by interviewing the agency’s clients. Informed by these conversations, and with competitor and content audits complete, we reinvented the site from the ground up. It needed a restructure with emphasis on simplicity and opportunities for enjoyment.

This project was all about user experience, so we began by interviewing the agency’s clients. Informed by these conversations, and with competitor and content audits complete, we reinvented the site from the ground up. It needed a restructure with emphasis on simplicity and opportunities for enjoyment.

This project was all about user experience, so we began by interviewing the agency’s clients. Informed by these conversations, and with competitor and content audits complete, we reinvented the site from the ground up. It needed a restructure with emphasis on simplicity and opportunities for enjoyment.

This project was all about user experience, so we began by interviewing the agency’s clients. Informed by these conversations, and with competitor and content audits complete, we reinvented the site from the ground up. It needed a restructure with emphasis on simplicity and opportunities for enjoyment.

This project was all about user experience, so we began by interviewing the agency’s clients. Informed by these conversations, and with competitor and content audits complete, we reinvented the site from the ground up. It needed a restructure with emphasis on simplicity and opportunities for enjoyment.

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We combined critical functionality, such as intuitive search and browse, with a rich visual experience. The imagery is now centre stage. It has space to speak and is supported by a refined brand identity. For Peter Bailey, the website is key – on launch it quickly opened up relationships with a host of new clients and artists.

We combined critical functionality, such as intuitive search and browse, with a rich visual experience. The imagery is now centre stage. It has space to speak and is supported by a refined brand identity. For Peter Bailey, the website is key – on launch it quickly opened up relationships with a host of new clients and artists.

We combined critical functionality, such as intuitive search and browse, with a rich visual experience. The imagery is now centre stage. It has space to speak and is supported by a refined brand identity. For Peter Bailey, the website is key – on launch it quickly opened up relationships with a host of new clients and artists.

We combined critical functionality, such as intuitive search and browse, with a rich visual experience. The imagery is now centre stage. It has space to speak and is supported by a refined brand identity. For Peter Bailey, the website is key – on launch it quickly opened up relationships with a host of new clients and artists.

We combined critical functionality, such as intuitive search and browse, with a rich visual experience. The imagery is now centre stage. It has space to speak and is supported by a refined brand identity. For Peter Bailey, the website is key – on launch it quickly opened up relationships with a host of new clients and artists.

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© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.