With climate change becoming a reality, Greenpeace needed to turn the volume up on environmental issues, and increase funds to fight them. We created the name and identity for Unearthed, a new platform for its investigative journalism. Unearthed immediately reached wider audiences and exceeded donation targets.

With climate change becoming a reality, Greenpeace needed to turn the volume up on environmental issues, and increase funds to fight them. We created the name and identity for Unearthed, a new platform for its investigative journalism. Unearthed immediately reached wider audiences and exceeded donation targets.

With climate change becoming a reality, Greenpeace needed to turn the volume up on environmental issues, and increase funds to fight them. We created the name and identity for Unearthed, a new platform for its investigative journalism. Unearthed immediately reached wider audiences and exceeded donation targets.

With climate change becoming a reality, Greenpeace needed to turn the volume up on environmental issues, and increase funds to fight them. We created the name and identity for Unearthed, a new platform for its investigative journalism. Unearthed immediately reached wider audiences and exceeded donation targets.

With climate change becoming a reality, Greenpeace needed to turn the volume up on environmental issues, and increase funds to fight them. We created the name and identity for Unearthed, a new platform for its investigative journalism. Unearthed immediately reached wider audiences and exceeded donation targets.

UE_Desktop_1
UE_Mobile

The key was in breaking away from overused visual cues associated with environmental content. Unearthed was positioned as a credible media brand to appeal to a young, tech-savvy audience. We achieved this through creating a bold, signature typographic treatment, used in the logo and for headings and calls to action.

The key was in breaking away from overused visual cues associated with environmental content. Unearthed was positioned as a credible media brand to appeal to a young, tech-savvy audience. We achieved this through creating a bold, signature typographic treatment, used in the logo and for headings and calls to action.

The key was in breaking away from overused visual cues associated with environmental content. Unearthed was positioned as a credible media brand to appeal to a young, tech-savvy audience. We achieved this through creating a bold, signature typographic treatment, used in the logo and for headings and calls to action.

The key was in breaking away from overused visual cues associated with environmental content. Unearthed was positioned as a credible media brand to appeal to a young, tech-savvy audience. We achieved this through creating a bold, signature typographic treatment, used in the logo and for headings and calls to action.

The key was in breaking away from overused visual cues associated with environmental content. Unearthed was positioned as a credible media brand to appeal to a young, tech-savvy audience. We achieved this through creating a bold, signature typographic treatment, used in the logo and for headings and calls to action.

UE_Billboard_1
UE_Type

The project included delivering an emotive launch campaign and a design toolkit for use across a range of channels online. We also delivered a full website redevelopment ready to showcase daily multimedia reporting.

The project included delivering an emotive launch campaign and a design toolkit for use across a range of content types on the online platform. We delivered a full website redevelopment to showcase multimedia reporting.

The project included delivering an emotive launch campaign and a design toolkit for use across a range of content types on the online platform. We delivered a full website redevelopment to showcase multimedia reporting.

The project included delivering an emotive launch campaign and a design toolkit for use across a range of content types on the online platform. We delivered a full website redevelopment to showcase multimedia reporting.

The project included delivering an emotive launch campaign and a design toolkit for use across a range of content types on the online platform. We delivered a full website redevelopment to showcase multimedia reporting.

UE_Desktop_2
UE_Desktop_3

‘Thanks for accommodating our crazy request for going live earlier than expected! You’ve been incredibly flexible and supportive. Much appreciated.’

Stefan Ferriera
Head of digital, Greenpeace

‘Thanks for accommodating our crazy request for going live earlier than expected! You’ve been incredibly flexible and supportive. Much appreciated.’

Stefan Ferriera
Head of digital, Greenpeace

UE_Lanyard

‘I can’t fully describe how excited we are to see Unearthed out there in the real world. It looks amazing, everybody here says so. Congrats and thanks all round.’

Georgie Johnson
Multimedia Editor, Unearthed

‘I can’t fully describe how excited we are to see Unearthed out there in the real world. It looks amazing, everybody here says so. Congrats and thanks all round.’

Georgie Johnson
Multimedia Editor, Unearthed

More projects

More projects

More projects

More projects

More projects

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.

© Design by S-T Ltd.