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Inspiring trust in a sceptical world

Every year, global communications firm Edelman studies shifts in public trust in major institutions through its Trust Barometer survey. To mark 20 years of the survey, we worked with the newsroom, Tortoise, and Edelman to produce a publication reviewing the changes. Sent to global business leaders, it encourages readers to prioritise trust-building behaviour – to improve business and society.

Inspring trust in a sceptical world

Every year, global communications firm Edelman studies shifts in public trust in major institutions through its Trust Barometer survey. To mark 20 years of the survey, we worked with the newsroom, Tortoise, and Edelman to produce a publication reviewing the changes. Sent to global business leaders and World Economic Forum delegates, it encourages readers to prioritise trust-building behaviour – to improve business and society.

Inspring trust in a sceptical world

Every year, global communications firm Edelman studies shifts in public trust in major institutions through its Trust Barometer survey. To mark 20 years of the survey, we worked with the newsroom, Tortoise, and Edelman to produce a publication reviewing the changes. Sent to global business leaders and World Economic Forum delegates, it encourages readers to prioritise trust-building behaviour – to improve business and society.

Inspiring trust in a sceptical world

Every year, global communications firm Edelman studies shifts in public trust in major institutions through its Trust Barometer survey. To mark 20 years of the survey, we worked with the newsroom, Tortoise, and Edelman to produce a publication reviewing the changes. Sent to global business leaders and World Economic Forum delegates, it encourages readers to prioritise trust-building behaviour – to improve business and society.

Inspiring trust in a sceptical world

Every year, global communications firm Edelman studies shifts in public trust in major institutions through its Trust Barometer survey. To mark 20 years of the survey, we worked with the newsroom, Tortoise, and Edelman to produce a publication reviewing the changes. Sent to global business leaders and World Economic Forum delegates, it encourages readers to prioritise trust-building behaviour – to improve business and society.

The Iraq War, the economic slowdown, and the rise of social networks are all parts of the story. Entitled 20 years of trust, the publication reveals that, today, trust exists in a more localised way, within communities and workplaces. Our tactile design was inspired by the rings in a tree trunk, with 20 die-cut circles decreasing in size to indicate the change.

The publication is highly crafted with bespoke data visualisations and typography designed to hit the right tone. It demands attention, cementing Edelman’s reputation as the leader in this field of research.